EMCR
ESTABLISHING & MAINTAINING CLIENT RELATIONSHIPS
IN A CHANGING AUDIT PROFESSION

For professional services firms, obviously current and prospective clients are the lifeline to long-term success. Ultimately, your job is to satisfy your client’s wants and needs. Successfully establishing and maintaining client relationships has become increasingly difficult given the drastic changes in the auditing profession. This course will give you the foundation to build a client base that you love.

Major Topics

• Learn tips for building existing client loyalty
• Understanding client perceptions and buying motives
• Analyze how proven selling techniques apply to professional services
• Practice effective negotiating techniques
• Communicate your firm’s competitive marketing advantage
• Learn the value of building a network of profitable key prospects

Designed For: Auditors responsible for project, engagement, or firm management

Prerequisites: None

Level of Knowledge: Intermediate

Field of Study:Business Management & Organization