Customer Service: 800-778-7436     

    Log In to Your Surgent Account

    Forgot?
    Forgot?

    Register for an Account

Sign In to Your Surgent Account

Forgot Username or Password | Register for an Account

Choose CPE Format:

Live Webinar SELECT STARTING AT $89

Credits: 2

Qualifies For:

$89

Upcoming webinars

April 27, 2017
01:00 pm - 03:00 pm (EST)

Instructor(s): Ethan Chazin

See More Upcoming Webinar Dates >

NO HASSLE REFUNDS & TRANSFERS
EASY CANCELLATIONS
Self-StudySELECT

This course is not currently available. Please fill out this short form to be notified when self-study options are available.

FIRST NAME
LAST NAME
EMAIL ADDRESS
COMMENTS (OPTIONAL)
Get this course FREE with an Unlimited Package! Learn More
  • It was an awesome course. I have recommended it to a couple of CPA friends.

    - A Surgent Customer

Interested in bringing this course into your firm?

PRIVATE WEBINARS AND LIVE ON-SITE COURSES ARE AVAILABLE. LEARN MORE.

Marketing Mastery Boot Camp: Achieve Ferrari-Type High Performance Marketing on a Fiat Budget (MMBC)

  • Customer Rating
    Not Yet Rated
  • Field of Study
    Personal Development
  • Level
  • Credits
    2
  • Qualifies for

    CPE

Overview

This program will teach you how to market your firm, your products and services, and yourself/your people like a master, by embracing 21st century PULL strategies and best practices. The age of broadcast-era PUSH marketing communications (TV, radio, telemarketing) no longer work. Learn to communicate with your clients, prospects, employees, vendors (all the stakeholders in the markets you compete in) to make emotional connections, gain trust, move customers up the lifetime value chain, and convert mercenary customers to loyalists then raving fans.

Major Topics:

  • What Marketing is and isn’t (you will be surprised)
  • Push vs. Pull marketing
  • Online is where it’s at
  • Content is king
  • Explain why you/your firm/your people do what they do

Learning Objectives

  • Align your business and sales goals (functions) with marketing
  • Forge powerful connections by communicating with emotion
  • Develop solutions to the problems people face (exceed wildest expectations)
  • Make all employees brand ambassadors
  • Implement a world-class culture/why ethical organizations always outperform their competitors
  • Gain and maintain lasting competitive advantage

Who should take this course:

Designed for:

Firms seeking to maximize their marketing efforts to achieve and maintain lasting competitive advantage

Prerequisite:

None

Advanced Preparation:

None

Loading...

Loading...

Thank You!

YOU HAVE ADDED THE FOLLOWING TO YOUR CART:


Loading...

Thank You!

Thank You! Your request has been submitted.



Get More with a Surgent CPE package

Self-Study Library Package

  • Unlimited 24/7 access to 200+ downloadable self-study courses

  • Courses range from 2-20 credits

  • Provides online grading & CPE certificates by email

$499

Learn More

Unlimited Webinar Package

  • Unlimited access to all non-premium live CPE webinars

  • Includes 1-, 2-, 3-, 4-, and 8-hour webinars, including Saturday and evening options

  • Access through 12/31/16

$649

Learn More

Unlimited Plus Package

  • Unlimited access to ALL live CPE webinars

  • Includes all premium courses and virtual conferences

  • Unlimited 24/7 access to all self-study courses

  • Includes all on-demand webcasts Access for a year from purchase date

  • Unlimited 24/7 access to all self-study courses

$849

Learn More
  • CPE Continuing Professional Education for CPAs

  • IRS Continuing Education for EAs and the AFSP program

  • CFP Accepted by the CFP® Board

  • YB YellowBook Continuing Education

Explore Additional Courses by Topic

SURGENT IS APPROVED AS A PROVIDER OF CONTINUING EDUCATION BY:

Thank You!

Thank You! Your subscription has been submitted.