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Marketing Mastery Boot Camp: Achieve Ferrari-Type High Performance Marketing on a Fiat Budget (MMBC)

Thursday, April 27, 2017
01:00 PM - 03:00 PM (Eastern)

Ethan Chazin

  • Format Webinar
  • Credits 2
  • Level
  • Field of Study Personal Development (2)

Overview

This program will teach you how to market your firm, your products and services, and yourself/your people like a master, by embracing 21st century PULL strategies and best practices. The age of broadcast-era PUSH marketing communications (TV, radio, telemarketing) no longer work. Learn to communicate with your clients, prospects, employees, vendors (all the stakeholders in the markets you compete in) to make emotional connections, gain trust, move customers up the lifetime value chain, and convert mercenary customers to loyalists then raving fans.

Major Topics:

  • What Marketing is and isn’t (you will be surprised)
  • Push vs. Pull marketing
  • Online is where it’s at
  • Content is king
  • Explain why you/your firm/your people do what they do

Learning Objectives

  • Align your business and sales goals (functions) with marketing
  • Forge powerful connections by communicating with emotion
  • Develop solutions to the problems people face (exceed wildest expectations)
  • Make all employees brand ambassadors
  • Implement a world-class culture/why ethical organizations always outperform their competitors
  • Gain and maintain lasting competitive advantage

Who should take this course:

Firms seeking to maximize their marketing efforts to achieve and maintain lasting competitive advantage

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